CATEGORÍA

Branding

ALCANCE

Brand identity design

Brand guidelines

Gestión Finca Raíz

Design, minimalism, and spatiality.

Gestión Finca Raíz is a brand of architectural finishes that brings their clients’ vision to life, offering a contemporary and unique perspective that makes it easy to enjoy the spaces they design. They aim to simplify the efforts of new property owners by minimizing decision-making through their experience and knowledge.

For this project, we aimed to capture the brand’s values in a minimalist, modern, and friendly graphic image. The arrow represents moving forward, always striving to advance in order to achieve all the goals.

Client: Gestión Finca Raíz.
Location: Bogotá, Colombia.
Year: 2021.